Baker McKenzie

Born Global - Graduate Recruitment Campaign

Strategic Goals:

The world’s largest law firm asked us to help position the firm clearly with graduates as one of the original, truly global, law firms.

Solution:

We developed the concept 'Born Global’ to emphasise the firm’s global roots - they were founded as a global firm from the outset. This enabled us to clearly differentiate the Baker McKenzie culture.

Results:

The High Fliers market research found that 'for the first year of a campaign, the feedback is very favourable [and the firm] compares very well to other top Law Firms.'




"The Born Global concept… really represents who we are as a firm… This is one of the strongest campaigns we have had."

Our Stories

We create stories, share insights, and bring intangible concepts to life - making the mundane memorable, and the complex simple. We think creatively around the issues faced in communicating effectively with discerning and demanding audiences, through powerful video programming, interactive media or live events. In short, we help your audience see things differently, so they behave differently. Take a closer look at some of our favourite stories below...

Our Locations

While HMX Corporate Communication offers a comprehensive service, as part of the DRP Group, our clients benefit from the resources of one of the largest communication agencies in the UK. With award-winning production specialists, drp offers everything from creative communications, design, film and video solutions, through to digital, events, exhibitions, print production and much more, so we are able to offer everything you need for single service or multi-channel solutions.

We are based in the heart of Covent Garden with further extensive production facilities and large studios in the Midlands, and offices in Windsor and Leeds as part of our wider group offering.

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